Zomato collected Rs 83 crore In Platform Fee From Customers Till March: Details Here | Companies News

“Adjusted Revenue as a percentage of GOV (gross order value), continued to increase primarily due to increase in restaurant commission take-rates, improvement in ad monetization and introduction of platform fee from Q2FY24 onwards,” the report stated.

All of these factors more than compensated for the reduction in customer delivery charge per order due to the free delivery benefit available on Gold orders, it added. Interestingly, most late night orders in the last fiscal year came from Delhi NCR, while most breakfast orders came from Bengaluru, Zomato shared in the report.

The food delivery aggregator began levying platform fee at Rs 2 per order last August, which has gradually been increased to Rs 6 now in key markets. Its main rival Swiggy also charges platform fee on its orders. The introduction and increase in platform fee is seen as one of the means to increase profitability by food delivery aggregators.