TRAI’s Big Step To Curb Misuse Of URLs In Messages, SMS To Come Into Effect From 1 October | Technology News

To ensure smooth flow of SMS traffic containing URLs, TRAI advises registered senders to promptly upload their whitelisted URL/APK/OTT links to the portal of the respective Access Providers. So far, over 3,000 registered senders have complied with this requirement by whitelisting more than 70,000 links. Senders who fail to whitelist their links by the due date will not be able to transmit any messages containing URL/APK/OTT links.

This initiative by TRAI is designed to safeguard consumers from unsolicited messages containing malicious links while fostering a transparent and secure communication system. By complying with these new rules, both Access Providers and registered senders can help in creating a more reliable and safe messaging environment.