Dharma Cornerstone Agency marks third anniversary : Bollywood News

June 27, 2024

Dharma Cornerstone Agency (DCA) marked its third anniversary on June 27 by laying out its ambitious growth trajectory for the coming years. Founded in 2021 as a joint venture between renowned filmmaker Karan Johar, Apoorva Mehta, CEO of Dharma Productions, and Bunty Sajdeh Managing Director of Cornerstone Sport, DCA has quickly established itself as a premier talent management agency.

Dharma Cornerstone Agency marks third anniversary

Dharma Cornerstone Agency marks third anniversaryThe agency represents a diverse roster of actors, directors, writers, musicians, and content creators, that includes actors Janhvi Kapoor, Tiger Shroff, Triptii Dimri, Aditya Roy Kapur, Sara Ali Khan, Ananya Panday, Tamannaah Bhatia, and Disha Patani; Oscar-winning producer Guneet Monga; musicians like Neeti Mohan, Jubin Nautiyal, and Amaal Mallik; and digital creators like Orry, Sumukhi Suresh and Sufi Motiwala, among others.

“As we celebrate our third anniversary, we remain committed to protecting artists and storytellers in an increasingly challenging media landscape,” said Uday Singh Gauri, CEO of Dharma Cornerstone Agency. “Our focus will be on adapting to the evolving industry, maximizing revenue for our clients, forging new alignments with digital marketers, and leveraging new technologies to supercharge overall growth. We aim to help our clients thrive in the face of disruption while setting trends in talent representation, marketing, sponsorship, and shaping the digital landscape.” he added.

Rajeev Masand, COO of DCA, will continue to lead the film side of talent representation, bringing his extensive industry experience and relationships to further bolster the agency’s presence in the movie business.

“Our landscape is evolving rapidly, and the biggest challenge we foresee is the lack of adaptability,” said Apoorva Mehta. “DCA is well-positioned to navigate these challenges by employing the right people to do the right work at the right time, place, and price.”

“We are excited about the future of DCA and the opportunities that lie ahead. Our focussed approach to talent management, our combined strengths with innovative thinking and global expansion plans will hopefully enable us to create even more value for our clients and partners in the years to come.” said Bunty Sajdeh.

DCA is set to expand its presence across the Indian entertainment industry, including Bollywood, sports, and fashion, to explore new revenue streams.