After Netflix, Disney Plus To End Password Sharing Outside Households Starting THIS Date: Details Here | Technology News

Password Sharing Rules Get Clearer

Disney’s stance on password sharing has been unclear until now. In February, they hinted at a possible paid sharing model and started notifying users about upcoming changes. By June, they had introduced paid sharing in a few countries but hadn’t specified when it would come to the US. Now, Disney plans to extend paid sharing to more subscribers by September though they haven’t yet revealed how much it will cost.

Following Netflix’s Strategy

Disney’s strategy has been similar to Netflix’s which started paid sharing last year and charges an extra 7.99 dollars per month to add another user to an account. Even after the initial worries Netflix’s crackdown on password sharing has been mostly accepted by users. Disney CEO Bob Iger mentioned that Disney hasn’t faced any major backlash from users about the notifications and steps they’ve taken so far.

Subscription Prices Going Up

Along with cracking down on password sharing, Disney will also raise subscription prices for Disney Plus, Hulu and ESPN Plus starting in October. CEO Bob Iger is confident that these price increases won’t lead to a significant loss of subscribers. He highlighted that Disney plans to add more value with new content, like ABC News Live and curated playlists to justify the higher prices and strengthen their offering.

The price hikes and crackdown on password sharing come after Disney Plus, Hulu and ESPN Plus turned a profit for the first time this quarter. Disney is keen to keep this profitability by boosting revenue through paid sharing and higher subscription prices. By taking a similar approach to Netflix, Disney aims to reduce password sharing and ensure its streaming services continue to thrive financially.